A racehorse at heart, charmeleon by nature. Former Creative Director of Mercedes-Benz Australia and New Zealand turned freelance, I have a decade of experience specialising in content production and integrated creative campaigns. Wearing various hats, I’m a collaborative creative producer dedicated to helping clients evolve their vision and breathe life into their brands.
 

My skills encompass a deep understanding of audience and consumer behaviour - especially in the luxury space - along with creative problem-solving, client leadership and collaboration. This unique combination allows me to visually communicate ideas and deliver compelling content that goes beyond reach and engagement, creating lasting impact and something to remember.
 

Every project is different, so I build a personally tailored team around your brand’s needs, ambitions and budget.
 

Throughout my career, I’ve partnered with a diverse range of brands spanning fashion, sport, travel and lifestyle, including Mercedes-Benz, Land Rover, Toyota, Kia, Nike, LVMH, Omega, Vacheron Constantin, LA Rams, Mailchimp, Snapchat, Arnott’s, American Express, Huawei, P&O Cruises, September Studios, Tuchuzy, General Pants’ Bowl-A-Rama and JD Sports, among others.